The wedding custom brand VeraWang canceled 3000 "fitting fee"

Recently, the the wedding dresses custom luxury brand VeraWang announced a unified service standards on a global scale to fully eliminate the cost of store try. This means that the brand flagship store in China in Shanghai will also cancel the 3000 "fitting fee. Earlier, VeraWang Shanghai store charges has triggered concern in the community and talk Insiders pointed out that the consumer of luxury goods in mainland China the rapid growth of the specific consumption, but the market is still controversial.
Reporter yesterday in Xintiandi VeraWang stores to see the wedding are "million" price, a product of hundreds of thousands of dollars everywhere. According to previous reports, VeraWang require the consumer to pay 3,000 yuan to try, if consumers end up buying the product, arrived with money; if they do not, the fee hit the "hydroplaning". For this statement, the staff stressed that "the practice, it is not fitting fee, service fee."

 

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The stores charge explained: "We have implemented the reservation service system, and each consumer contract, setting out 3000 yuan for the" service charge "." He also said that 3000 "value for money", reflects the first-class service level, including stores daily reception up to seven consumers try one or two personal service, refreshments, modify the size. The official admits: "Now the company's headquarters has decided to cancel this cost, we have to consider how the appointment system, to continue to ensure quality of service, after all, we do not want to see consumers at the door waiting in line to wear a wedding dress."
In addition to the reasonableness of the charge being questioned, prohibition of VeraWang stores the requirements of consumers photos also led to speculation: is not allowed to take pictures shop in order to prevent plagiarism? 3000 "fitting fee" is not to increase the cost of "plagiarism"? This interpretation allows the shop to feel a little helpless: "can not take pictures just want to be able to get the best display, do not want the wearing effect of the non-professional photography in online forums and other channels. Fact, our products pictures will be publicly.

 

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Fashion observers Wang Lin today that this indicates that the Chinese market for luxury consumption both curious and not quite familiar: in the global luxury market, service and experience is considered essential in the actual operation, there are a lot of luxury brands rather large number of consumers in the door, but also to ensure that consumers are choosing to have a comfortable shopping environment; Vera Wang set on the service charge, the provisions are not allowed to take pictures, etc., can also be understood as an initiative to ensure that the consumer experience. "but she pointed out that a lot of luxury goods is low-key and aloof, rarely face public questioning, line service personnel there are also "pick customer" phenomenon, easily sparked discontent.
Business Consulting Dayu, $ VeraWang3000 "service fee" becomes a topic reflect many consumers are not familiar with the "service value". He said that not only consumer of luxury goods to the presence service value, service value public goods, such as before Best Buy, Wonder City appliance retailer trial service of the real machine, the result of the high price of the product, because it contains the value of services; The high-star hotels charge 10-15% "service charge", has also been recognized by the market. From Best Buy and delisting of Wonder City can be found in the Chinese market has not yet fully accepted the service value, in this process, it is inevitable that there will be controversy about the "service charge".